Last updated: 07/01/2026
1. Overview
This Cookie Policy explains how Auripath (“Auripath”, “we”, “us”) uses cookies and similar technologies (including localStorage and sessionStorage) on Auripath.com, app.auripath.com, and in our embedded player and lead forms (together, the “Service”). This policy should be read alongside our Privacy Policy.
2. What Cookies Are
Cookies are small text files stored on your device by your browser. Similar technologies include localStorage and sessionStorage (browser storage), pixels, and SDKs. These help websites and apps work, remember preferences, and (where permitted) measure usage and improve performance.
3. How We Use Cookies and Storage
We use cookies and storage for the purposes below. Some are strictly necessary for the Service to function. Others are optional and are used only after consent where required (for example in the UK and EEA).
3.1 Strictly necessary
These are required to provide the Service and cannot be switched off in our systems. They are typically set in response to actions you take such as logging in, security checks, or setting cookie preferences.
- Account and session: authentication, session management, and keeping you logged in.
- Security: protecting the Service, preventing abuse, and enforcing rate limits.
- Cookie preferences: storing your cookie consent choices.
3.2 Functional
These help remember choices you make and improve how the Service works. Examples include remembering player preferences or app settings.
3.3 Analytics
These help us understand how the Service is used so we can improve it. We use analytics tools such as Google Analytics and Hotjar. Where required, we load these only after you consent.
3.4 Marketing
These help measure marketing performance and understand which campaigns drive signups. We use tools such as HubSpot tracking. Where required, we load these only after you consent.
3.5 Support chat
We use tawk.to to provide support chat on the marketing site and in the app. This may set cookies or similar identifiers to enable chat functionality and remember your session.
4. Embed and Player Storage
When Auripath is embedded on a customer’s website, the embed may store information in the end user’s browser using localStorage or sessionStorage to support functionality such as remembering that playback has been unlocked or remembering player preferences. We aim to minimise what is stored and may store an unlock token or flag rather than personal data.
5. Managing Your Cookie Preferences
You can manage your cookie choices using our cookie banner or cookie preferences controls (where shown). You can also control cookies through your browser settings, including deleting cookies and blocking future cookies. If you block strictly necessary cookies, parts of the Service may not function correctly.
6. Third Party Cookies and Links
Some cookies and similar technologies are set by third parties we use (for example Google Analytics, HubSpot, Hotjar, and tawk.to). Their use of cookies is governed by their own policies. You can learn more via their documentation and privacy or cookie notices.
7. Do Not Track and Global Privacy Control
Some browsers provide “Do Not Track” settings or privacy signals such as Global Privacy Control. Where applicable, we may recognise certain browser-based privacy signals. Because there is no single consistent industry standard for all signals, our response may vary by region and context.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. If we make material changes, we will update the “Last updated” date and may provide additional notice where appropriate.
9. Contact
Questions about cookies and tracking: [email protected].