Show the same resource in two useful formats: a downloadable PDF for people who want to save or share it, and an embedded audio version for people who are ready to consume it now.
Visitors can choose the format that fits the moment, without being forced into a download-only journey.
A visitor may download a guide with good intent, then never open it. Pairing the PDF with audio gives them a lower-friction way to start immediately, while still keeping the original file available.
People can still save, skim, forward, or print the original asset when that is the best format.
The page gives visitors a way to consume the guide immediately instead of postponing it.
Plays, progress, completion, and drop-off tell you more than a download click on its own.
The visitor can read, listen, download, or return later. Your page becomes more useful without hiding the PDF or forcing a separate audio workflow.
This calculator gives a rough sense of how PDF-only delivery can compare with offering audio alongside it. Use it to sense-check the opportunity, not to forecast results.
Add a few real numbers from your funnel to see how your PDF compares with an audio version and a simple “read or listen” bundle.
Defaults assume roughly 10% of PDF leads fully consume the asset, ~35% for short audio, and ~45% when you offer PDF + audio together. Fully-consumed leads are treated as about 2× more likely to buy.
These mini-funnels scale by the share of visitors who make it to each stage. Bars narrow as people drop out, so you can see where audio and PDF + audio pull ahead.
These numbers are directional only. Defaults use mid-range benchmarks for how often PDFs vs audio are actually consumed, and treat fully-consumed leads as roughly twice as likely to buy as skimmers. Use this to sanity-check whether trying audio on one of your existing assets could be worthwhile, not as a forecast.
Run a free PDF audit or request setup help if you want Auripath to turn one of your existing resources into a PDF plus audio page.