Audio analytics for business content
See whether people actually listen
Downloads tell you someone clicked. Auripath shows whether they paid attention.
Turn PDFs, guides, reports, brochures, and sales resources into embedded audio experiences with playback analytics, completion signals, drop-off data, and lead capture built in.
Works with existing contentNo website rebuild neededEmbeds on your own site
Audio analytics
Watch content engagement happen
Auripath helps you see how visitors interact with your audio experience after it appears on the page.
PlaysListening timeCompletion ratesLead capture
What you can track
Track plays, completions and drop-offs
Auripath helps you see how visitors interact with your audio experience after it appears on the page.
Track:
- Plays
- Listening time
- Completion rates
- Drop-off points
- Content asset performance
- Lead capture activity
A PDF download is a weak signal. Listening behavior is much closer to actual attention.
What audio analytics help you understand
The playback signals that matter
Use listening behavior to understand what holds attention, what loses it, and which resources deserve smarter follow-up.
Track plays
See when visitors start listening to a resource, not just when they land on a page.
Measure completion
Find out which content assets people finish and which ones lose attention.
Spot drop-offs
See where listeners stop so you can improve weak openings, long sections, or poor-fit content.
Compare resources
Understand which PDFs, guides, reports, and sales assets earn the most engagement.
Support better follow-up
Use listening behavior to guide smarter follow-up instead of treating every download the same.
Improve future content
Use real engagement data to decide what to shorten, expand, rewrite, or promote.
Why it matters
Most content reporting stops too early
Auripath adds a measurable listening layer to your existing content, so you can see whether people engage with it after they arrive.
You can use that data to improve the content, compare assets, and make better follow-up decisions.
- A visitor can download a PDF and never read it.
- A sales resource can look successful because it has clicks, but still fail to hold attention.
- A guide can generate leads without showing which sections people actually cared about.
PlaysMeasure when someone starts listening.
CompletionSee which content assets hold attention until the end.
Drop-offsFind where people lose interest.
PerformanceCompare resources over time.
LeadsConnect engagement with captured contacts.
Follow-upUse behavior as a better signal for next steps.
Who this helps
Turn listening data into useful signals for each team
Audio engagement data is useful beyond a simple marketing report. It gives different teams clearer signals about what prospects are paying attention to.
Sales
Prioritize warmer leads, create better manual follow-up tasks and give reps context on which asset, problem or CTA the prospect engaged with.
Marketing
See which PDFs generate real attention, which channels bring engaged leads and which CTAs or assets deserve more promotion.
Product
Spot directional signals around feature interest, product objections, pricing-stage content and which use cases prospects keep returning to.
RevOps
Turn engagement events into cleaner HubSpot properties, lead scores, lifecycle movement, workflow triggers and account-level signals.
How it works
From static content to measurable listening
Turn an existing resource into an embedded audio experience, measure what happens, and use the data to improve content and follow-up.
1. Create the audio experience
Use Auripath to turn an existing PDF, guide, report, brochure, or sales resource into a branded audio experience.
2. Embed it on your site
Add the player to your existing page. No rebuild required.
3. Track engagement
See plays, completion, drop-offs, and content performance.
4. Capture leads
Add lead capture and calls to action around the listening experience.
5. Improve what happens next
Use the data to improve content and guide follow-up.
Good fit
Built for useful business content
Auripath works well for business content that should do more than sit behind a download button.
- Reports
- Guides
- White papers
- Brochures
- Sales resources
- Case studies
- Product explainers
- Educational PDFs
- Downloadable resources
FAQS
Frequently asked questions
What can Auripath track?
Auripath can track events such as player views, audio plays, listening progress, completions, CTA clicks and lead capture activity. The goal is to show whether the content was actually engaged with.
Can I see engagement for individual leads?
Yes. Auripath is built around content engagement signals, including per-lead activity where a visitor has submitted their details through the experience.
Does Auripath replace Google Analytics?
No. Google Analytics is useful for website traffic and campaign reporting. Auripath adds content-specific listening and lead engagement data that GA4 does not show by itself.
How does this help sales follow-up?
Instead of treating every PDF download the same, your team can see which leads actually listened, clicked or completed the content. That makes follow-up easier to prioritise.
Learn how to turn PDF downloads, listening behavior, and CTA clicks into stronger sales conversations.
FREE AUDIO EBOOK
Get the free audio ebook for better B2B follow-up.
