Send Auripath lead and engagement signals anywhere
Use webhooks to send new leads, CTA clicks and listening engagement data from embedded Auripath audio experiences into your CRM, data warehouse, automation tool, internal app or sales workflow.
Webhook signal flow
Move Auripath lead capture and listening signals into the systems your team already uses.
Auripath event
A lead is captured, a CTA is clicked, or listening engagement shows intent.
Webhook payload
Auripath sends lead, document, source, UTM and engagement data.
Your system
Update a CRM, trigger a task, alert sales or log data for reporting.
Webhooks are the flexible route from Auripath to your own systems
Zapier, Make and n8n are useful when you want no-code automation. Raw webhooks are better when your team wants full control over routing, storage, scoring and sales workflow logic.
- Send Auripath lead and engagement signals to systems that do not have a native integration yet.
- Keep your own rules for lead scoring, CRM fields, alerts and reporting.
- Use listening analytics and CTA clicks as sales or MQL signals, not just as generic form submissions.
- Give developers a predictable payload they can map into internal workflows.
Useful webhook signals
Start with a small set of signals that help sales and marketing decide what should happen next.
New lead captured
Send email, name, consent, source URL, UTM data, document title and Auripath lead ID into your CRM or database.
Engagement threshold reached
Route leads differently when listening depth suggests stronger intent, such as 50%, 75% or 85% progress.
CTA clicked
Create a task or alert when someone clicks the call to action inside an embedded audio experience.
Listen completed
Mark a contact as deeply engaged when they complete a listen instead of only recording a download or page view.
Hot lead detected
Use engagement level, listen depth, CTA clicks and recent activity to prioritise manual sales follow-up.
Source and UTM captured
Keep campaign source, medium, campaign and content values attached to the lead and engagement record.
What the webhook payload can include
Auripath Lead Sync sends more than a basic form submission. The payload can include contact data, content context, source data and a compact engagement summary.
Lead and contact data
Email, name, consent, lead ID, user ID, session ID, IP, user agent and submitted custom fields.
Document data
Document ID, title, public ID and document URL so the receiving system knows which content asset drove the signal.
Source and UTM data
Referrer, source URL, UTM source, medium, campaign and content for campaign and attribution workflows.
Engagement summary
Engagement level, plays started, average progress, max progress, CTA clicks, completed listens and total listen time.
Listening milestones
Reached 25%, 50%, 75%, 85%, completed listens, forms submitted, total listen seconds and last activity date.
Recent activity and JSON fields
Recent events, engaged document data and flattened JSON strings for tools that prefer simple text fields.
Example webhook workflows
Use Auripath engagement signals to trigger practical follow-up, reporting and CRM updates.
Send hot leads into HubSpot or another CRM
Create or update a contact, store the document title and engagement level, then assign a follow-up task.
Post a Slack alert for strong engagement
Notify the team when someone reaches 75%, completes a listen or clicks a CTA from the embedded player.
Push data into reporting
Send lead and engagement data into BigQuery, Sheets or an internal dashboard for campaign analysis.
Trigger manual sales follow-up
Create a human review task when a lead shows strong intent, rather than firing off an aggressive automated email.
Enrich lead records with content interest
Attach document title, content topic, listen depth and recent activity to the contact record.
Route by source and campaign
Use UTM values and source URLs to decide which team, workflow or report should receive the lead.
Example payload preview
This is a compact example of the kind of lead and engagement signal a webhook can carry.
- Useful for CRMs, automation tools, internal apps and reporting pipelines.
- Includes structured objects and flattened JSON strings for flexible mapping.
- Keeps sales context attached to the lead instead of burying it in analytics.
{
"event": "lead.created",
"email": "[email protected]",
"name": "Alex Morgan",
"doc_title": "Practical AI For Small Businesses",
"source_url": "https://example.com/guides/practical-ai/",
"utm_source": "linkedin",
"utm_medium": "social",
"engagement": {
"engagement_level": "Hot",
"max_progress_percent": 100,
"reached_25": true,
"reached_50": true,
"reached_75": true,
"reached_85": true,
"completed_listens": 1,
"cta_clicks": 1,
"total_listen_time": "4m 12s"
},
"documents_engaged_json": "[{"doc_title":"Practical AI For Small Businesses"}]",
"recent_events_json": "["CTA clicked","Completed listen","Reached 75%","Reached 50%","Play started"]"
}Webhooks vs Zapier, Make and n8n
Use the route that matches how your team works now. You can start simple and move toward a more custom workflow later.
| Route | Best for | Typical use |
|---|---|---|
Zapier
|
Fast no-code testing | Catch an Auripath webhook and send the signal to HubSpot, Slack, Google Sheets or email without developer work. |
 
Make or n8n
|
Flexible automation workflows | Build multi-step scenarios with filtering, branching, enrichment and reusable routing logic. |
|
Raw webhooks
|
Custom systems, CRMs, data warehouses and internal tools | Let developers receive the payload directly and decide how engagement data should be stored, scored and routed. |
Lead Sync currently sends the current lead document in the engaged documents data. Broader multi-document contact intelligence can be added later without changing the basic value of the webhook workflow.
Run a free PDF audit before your next campaign.
Check clarity, CTA strength, tracking, mobile readability and whether an embedded audio experience could make your content more useful and measurable.
Find tracking gaps, CTA issues and audio-readiness opportunities.
Frequently asked questions
What does the Auripath webhook send?
Auripath can send lead and engagement data such as the lead ID, document ID, document title, email, name, consent, source URL, UTM fields and created time.
Where can I send Auripath webhooks?
You can send Auripath webhooks to tools such as Zapier, n8n, Make, a CRM, an internal endpoint or any system that can receive HTTP webhook payloads.
Can webhook payloads be signed?
Yes. Auripath supports an optional signing key so receiving systems can verify that webhook requests came from Auripath.
Do webhooks include listening analytics?
Webhook workflows can include useful engagement and lead context. The exact payload depends on the event and the setup used for the Auripath experience.